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Showing posts from January, 2018

Monitor the evolution of your search results

Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Measure everythingabout your content, aligning KPIs with your business goals and see how customers interact with your material. Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query The world is always changing, and you have to keep up. If you do, the rewards can be great. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality.
Take all the data you getWhile your content marketing…

The Presence of Keywords in the Page Title and URL is Crucial

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. If youexecute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most o…

Double check your URLs

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search…