Use your outreach skills

When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Ensure the number of visits and new visitors from within your target market is increasing.

Spread the love

Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Having links from more popular websites carry more weight than less popular sites.

Emphasizing fast results is what Google is all about

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. Keywords are a criticalcomponent of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health.

Caption everything

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Gaz Hall, from SEO Hull, had the following to say: "Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well."

Use your outreach skills

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything.

Comments

Popular posts from this blog

The information you are putting out there should actually help people

Think about SEO from the start

Duplicate content checks