Think about SEO from the start

The old saying that “life is a journey, not a destination” can also be applied to SEO. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar.

Make your title short and relevant

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Quality and visibility. This is truly the great secret to SEO and content. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets.

Mobile optimization

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic.

Think about SEO from the start

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. To a search engine, relevance means more than finding a page with the right words. Gaz Hall, a UK based SEO Specialist, commented: "Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results."

Template footprint leaving a low ratio of original content

I strongly believe that relevant links have a bigger impact on the algorithm. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research.

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