Think about SEO from the start
The old saying that “life is a journey, not a destination” can also be applied to SEO. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar.