Link profile analysis

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement.

Easy to read and digest

Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but by then, it’s too late.

Write Good Title Tags

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Google, now more than ever, don't just want more content, they want content that they feel is quality. Using structured data, you can serve Google your address details in the most convenient way.

Self-publishing Parasite SEO

Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. According to Gaz Hall, a UK SEO Consultant : "A so-called website blocker is something that prevents search engines from accessing the site"

If it isn’t on Google, it doesn’t exist

SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink.

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