Create an Engaging Web Presence

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase.

How Can I Create Engaging, Trustworthy Content?

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi There are plenty of rabbit holes to fall into when it comes to Google algorithm updates.

Why Relevancy Matters in Building Real Links

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Adjusting your keyword distribution gives you power to change your campaign over time. A Google research recently revealed that four out of five users trust search engines for local searches

Create an Engaging Web Presence

Links at the top of a page carry more weight than those further down. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Gaz Hall, from SEO Hull, had the following to say: "The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience."

The landscape of SEO changes fast

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. Search drives the web -- roughly two-thirds of website visitors originate from organic search. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject.

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