Auditing an Existing Site to Identify SEO Problems

SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors.

SEO for Raw Traffic

SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time and money on creating. Google is famously secretive about how it ranks local businesses.

Do an audit of your existing site

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Your Title Tags are far-and-away the most important places to put your keywords. When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Strategically written website copy includes well-thought-out internal links and calls to action.

Figure out your audience and message

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. According to SEO Consultant, Gaz Hall: "Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking."

Auditing an Existing Site to Identify SEO Problems

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Content quality, content amount, and website information are all factors in your Page Quality Rating.

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