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Showing posts from December, 2017

Think about SEO from the start

The old saying that “life is a journey, not a destination” can also be applied to SEO. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar.
Make your title short and relevantYou can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Quality and visibility. This is truly the great secret to SEO a…

Research where your competitors are going to get links and follow suit

To be a part of the party, make sure your business website uses structured data markup. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about.
Alert The Press And Make Them L…

Keyword clustering: how prevalent is it?

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! Integrate selected keywords into your website source code and existing content on designated pages. SEO is Seriously Effortful OptimizationMeaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Keyword-based titles help establish page theme and direction for your keywords. A big part of Search Engine Optimiza…

Links are the primary concern of most SEO practitioners

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! Integrate selected keywords into your website source code and existing content on designated pages. SEO is Seriously Effortful OptimizationMeaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Keyword-based titles help establish page theme and direction for your keywords. A big part of Search Engine Optimiza…

Make a good use of your competitors’ keywords

The key to a successful list post is no more complicated than including a large number of quality items. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. Get MobileSearch is the #1 driver of traffic to content sites, beating social m…

Keyword Research — Avoid at Your Peril

You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. You may not befamiliar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all. Increase Organic TrafficYour URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. SE…

Analyse your competitor’s recurring backlinks

The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than val…

Auditing an Existing Site to Identify SEO Problems

SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. SEO for Raw TrafficSEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing th…

Do not optimise for irrelevant keyword searches

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Search volumeDon ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. The sites that Google will rank highest for a pa…

From Librarians to Marketers

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! SEO has truly come into its own as a marketing chan…