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Showing posts from October, 2017

Local SEO

Local SEO enables your website to leap to the top of Google’s organic search results. This is be achieved without expensive, long, and time consuming search engine optimisation. Notice the image to the right – is there any better way to stand out in the crowded organic search results? You need to be on the first page – 75% of searchers never go past the first page. Being in the top three has never been more important for your business due to increased mobile usage. What is Local SEO? Google Local Listings are displayed in towns and cities when a user searches on Google and Google believes there are local businesses that are suitable results for that search term. Local results appear in more than 90% of search queries According to Google, more than 50% of local search clicks result in a shop visit with a day More than 90% of your customers search for local services and products online More than 80% of consumers trust online reviews If you are a local business serving a town, village, or city…

How to build links

Without links, the best content in the world will never rank in Google or any other search engine. Links are the magic sauce in website optimisation – that is why you need SEO link building. However, there is an art to link building as not just any old link from any website is going to be helpful to rankings. Links from low-quality websites will cause a website penalty these can be difficult to get out of, sometimes impossible.  High-quality links with highly varied anchors are essential. Without links, most websites will not rank for their desired keywords in any niche.  Inbound anchors from other websites are the currency of the Internet, however, Google will devalue those they think should not count – they are getting better at this all the time.  While building links emphasis needs to be on the trust value of the site you are getting the link from, relevance also helps, but you can see from the credit link of a marketing company that this matters less. There are many ways to get …